Use Your Imagination, but Don’t Break the Fundamental Logo Design Principles

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Guest on June 30, 2019 - 6:13am

Every professional team will have their own portfolio so check their logo design work. Also make sure that logos are prepared for real companies and not the fake companies to represent the work. A good company portfolio design speaks louder than words. If portfolio is creative then their portfolio will only market and gain business for the company.

You don’t want a logo that looks something similar to another business, especially a competitor’s logo. The main goal of a logo design is to create the identify for your company, and uniqueness is something that you cannot ignore. Imitating other’s logo is in no way going to help you create your own identity and brand. The logo you choose must be relevant to your company and business. For example, if you are running a television station, doing create a logo that looks childish. It is not important to show the product or service in the logo, but it should be appropriate to the business.

 While these retro video game style logos are cool and nerdy, they should not be used everywhere. It can only appeal a particular segment of your target customers, but not all of them. Some of the companies that use this trend are “Ripepixel” and “Genieo”.

2.     Your Logo Should Be Easy to Memorize- To design a memorable logo, focus on two factors- color and shape. Every color has a meaning and make sure that you choose the colors that match with your corporate identity. For example, if you sell organic food items, you can use green in your logo design to reflect your “nature friendly” image.

The reason behind it is similarity of logo, like many companies copied their logo design so they decided to change their logo!!There is one more question is why every big organization have their own unique logo designs.  I know what will be the answer of every user?

Most of us think a logo is just simple thing. However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It will give a silence message to the management of a company. It also speaks to it’s customer about the company and products or services. Brand image is so essential in business which often the success of a product depends solely on it.

As a matter of fact the right logo design should have visual features that should create a strong impression. Your logo should not change with time and this can be achieved only if it is based on a timeless concept. It should be made from the combination of minimalism and a thoroughly thought out concept. Whereas, it should also feature strength that should be represented in bold colors. These are some of the features that would make your logo sticky and memorable for your customers.

3.     When You Design Ask Yourself, Why, Who and What? - When you start designing a logo ask yourself, Why I need this logo? Who is the target audience? What is the purpose of my logo? Without getting a clear idea about the three aforementioned factors, you must not design a logo.

Most importantly, your logo design should be simple enough, so that people from different age group can understand its meaning. For instance, the WWF logo is simple, appealing and meaningful. Whether a 10 year old kid sees it or a 50 year old animal activist, both of them can relate to it.

You have a big example of  “how important a Logo Design for your brand” that is “Airtel”. If you are aware about Airtel logo design changes it was live in market with in a few days. No one have any idea about it & you cannot imagine that they invested hundreds of crores for logo re-designing.

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 8.     Color Coordinated Compound Words- Often companies use their name in their logo design, but some companies found out a new way to do that in style. They break their brand name in two parts and use two colors for them to create a unique visual appeal. For instance, “Expensebay” uses black color for “Expense” and blue color for “bay” to design their logo.

As many peoples say that a company is make complete with many things like their employees, working environment, locality, facilities, their products, prices etc. But it is my opinion to make a company complete, logo is an important factor for this.  

•First make a list of five good logo designing companies, after that check their logo prices how much they charge for designing a logo. Choose that company who charge less & provide effective logo design.

The shape of your logo should be simple and unique at the same time. You can use text and symbols both in your logo design, but make sure that they complement each other and create a cohesive design. For instance, “Dolby Digital” logo contains both text and symbol, but the shape of Dolby Digital logo is so unique that once you see it, it’s hard to forget it.

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