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Unique twist on vitamin water ensures that the nutrients don't lose their potency over time by storing...

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Unique twist on vitamin water ensures that the nutrients don't lose their potency over time by storing them in the cap until it's time to drink.

It's very difficult to get the recommended daily value of most nutrients from your diet alone, which is why vitamin supplements have been so popular for years. Unfortunately, the prospect of swallowing "horse pills" keeps many people from getting the vitamins they should. The introduction of different vitamin-infused waters and sports drinks over the last decade has gotten more consumers supplementing their nutrients than ever before, but recent research has shown that there is a problem with most of these beverages. As Vitamins A, B5, B12, and C sit in water for too long, they lose their potency and become less effective. Discovering this fact led to the launch of Activate--a new nutrient-enhanced beverage with a "twist."

Activate founders Anders Eisner and Burke Eiteljorg first came up with the idea for the product as they sat in...

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